Action Board Shop

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About Us

Action Board Shop was started in 2011 with the goal of providing quality skate gear at affordable prices. We do a majority of our business through our website  Within 3 years, we have grown into the premier board shop of the Midwest and East Coast. By stocking the largest selection of all the top longboard and skateboard brands in the industry, offering free and fast shipping, free bearings with wheels orders, and providing unparalleled customer service, we have become one of the  top shops in the industry.

We are firm believers that a shop should be run by skaters who actually know the products, know the industry, and know what they are talking about. We skate every day we possibly can, ride all of the products, and are more than willing to help with any questions you might have.  We are deeply rooted within the skate community, sponsor and hold events and races, and support the growth of the scene not only in the Midwest and East Coast, but all over the world. Our team travels to many races across the nation every year, spreading the stoke, and supporting the scene. If you see any Action riders lurkin’ at the next event you’re at, make sure to say what’s up, and we’ll make sure to hook you up with some high fives free swag!

Check out our Team Riders here - 

Action Team

We not only sell skate products, but we do product reviews, document our team travels, produce edits of us skating, as well as do event recap videos.

Here’s a sample of a team rider edit -

Rider Edit

Our shop is based out of East Lansing MI, so if you’re in the area, stop on by! Hit us up before you get there and we may be able set up a skate session. If you can’t make it to the Midwest anytime soon, don’t worry, our complete inventory is on our website, and we’ll get you your gear quickly, no matter where you are located. 

Action Board Shop

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Our contact information:

By email:

By phone:

(517) 333-6860
(between 11 a.m. and 6 p.m. Eastern)

By standard mail:

Action Board Sports
514 E Grand River Ave
Suite J
East Lansing, MI 48823


Store Hours:

 M-F 10am 6pm , Saturday 11am-4pm, Sunday Closed

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Need Help?

Email Us at

Phone: 517-333-6860

Action Board Shop
541 E Grand River Ave
Suite J
East Lansing, MI 48823